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Mustard Doesn't Go on Corn! provides an entertaining, fun, straight forward, and
practical approach to innovation. Using stories, examples, and worksheets the reader
will easily be able to quickly embed the concepts in the book into his or her team
or entire organization. The result will be that EVERY employee will be constantly
sharing and implementing new ideas.
By creating what the author, Richard
Trombetta, calls a POP! Culture? and by following a process he calls NEWIDEA!? companies
will become truly innovative and greatly improve their bottom line. The book shows
how everyone is creative and that innovation is actually quite simple. By focusing
on the split second an idea is shared and just eliminating common reactions such
as "that won't work because" or "the problem with that is" organizations
will experience an 'idea explosion.'
to download a PDF version of the media kit.
to download a free PDF copy of the introduction.
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to
learn about The
Innovation Company’s book
Mustard Doesn’t Go On Corn –
how respect, openness and a simple process for innovation
can lead to great ideas.
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