| Our Book
Mustard Doesn't Go on Corn! provides an entertaining, fun,
straight forward, and practical approach to innovation. Using
stories, examples, and worksheets the reader will easily be
able to quickly embed the concepts in the book into his or
her team or entire organization. The result will be that EVERY
employee will be constantly sharing and implementing new ideas.
By creating what the author, Richard Trombetta, calls a POP!
Culture? and by following a process he calls NEWIDEA!? companies
will become truly innovative and greatly improve their bottom
line. The book shows how everyone is creative and that innovation
is actually quite simple. By focusing on the split second
an idea is shared and just eliminating common reactions such
as "that won't work because" or "the problem
with that is" organizations will experience an 'idea
explosion.'
to download a PDF version of the media kit.
to download a free PDF copy of the introduction.
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