In keeping with our theme that innovation is EASY, The Innovation Company has created a simple tool that uses only two questions to measure the level of innovation within a team or company. Yes, only two questions that take about a minute to answer.  Click here to learn more.


We are looking for five companies or teams to help us validate our model by having groups take the survey. We will handle all of the logistics and there are no fees for this effort.  The goal is to simply get feedback, test our assumptions, and begin creating a database of responses. 

In exchange for the team or company's time we will provide a free innovation workshop/key note or up to 25 FREE Innovation Company T-shirts.

If you or someone you know would be interested in this offer please let us know by clicking here.

The survey focuses on two main components of innovation - risk and failure.  It is not simply enough to ask someone to take risks.  They need to feel SAFE to do so.  That is what we measure and look to improve. 

Two questions.  Two minutes.  Free t-shirts.  Easy.

There are a few companies that come to mind when the word innovation is mentioned.  Apple. Google.  Amazon.  I would argue, however, that Jimmy Fallon and the Tonight Show staff are more innovative than all of them combined.    

Think about it.  Four or five nights a week Fallon and his team have to crank out jokes that not only make people laugh, but have to be different than the ones that competitors are going to be generating THE SAME DAY.  Plus, in the age of YouTube and viral videos, they also need to create sketches or games that make will be shared by thousands if not millions of people.   Day after day, and week after week a small team works to entertain millions.

Another thing that makes Fallon and his team so much more innovative is the amount of failure and risk they are willing to take.   They are willing to fall flat on their faces in front of millions of views, get panned by critics, and try new and crazy ideas EVERY DAY.  And, if the ideas don't work or the feedback is bad, they get up, brush themselves off, and say, "Oh, well.  Let's try again tomorrow."   There's a lesson in that.

So, maybe it is time to put down those case studies on Amazon and start watching more TV.   Maybe TV is good for you after all!