There are a few companies that come to mind when the word innovation is mentioned. Apple. Google. Amazon. I would argue, however, that Jimmy Fallon and the Tonight Show staff are more innovative than all of them combined.
Think about it. Four or five nights a week Fallon and his team have to crank out jokes that not only make people laugh, but have to be different than the ones that competitors are going to be generating THE SAME DAY. Plus, in the age of YouTube and viral videos, they also need to create sketches or games that make will be shared by thousands if not millions of people. Day after day, and week after week a small team works to entertain millions.
Another thing that makes Fallon and his team so much more innovative is the amount of failure and risk they are willing to take. They are willing to fall flat on their faces in front of millions of views, get panned by critics, and try new and crazy ideas EVERY DAY. And, if the ideas don't work or the feedback is bad, they get up, brush themselves off, and say, "Oh, well. Let's try again tomorrow." There's a lesson in that.
So, maybe it is time to put down those case studies on Amazon and start watching more TV. Maybe TV is good for you after all!