Let's kick off 2017 with two great lessons from Star Wars and film maker George Lucas. Did you know that Star Wars was REJECTED by United Artists, Universal, and Disney. Yes, each of these studios passed on the movie with many people telling George to "make something more conventional."
Bewteen the films, video games, books, merchandise and other items, over $30 billion dollars in revenue have been generated from the Star Wars franchise. Not bad for an idea that was greenlighted a long time ago in an office far, far away.
Are you asking people to make things that are "more conventional" or are you willing to take a risk on something new?
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Rich Trombetta is the President of The Innovation Company.