Years ago there was a program called "Are You Smarter Than a 5th Grader" in which contestants tried to answer more '5th grade' questions correctly than a 10 year-old. There should be a new show named "Do you have better ideas than a 5th grader?"
In case you missed it, last week renowned entrepreneur, Elon Musk, received the following tweet from a 5th grade student, Bria Loveday. Bria, for a school project, tweeted via her dad's Twitter account, "“I have noticed that you do not advertise, but many people make homemade commercials for Tesla and some of them are very good, they look professional and they are entertaining. So, I think that you should run a competition on who can make the best homemade Tesla commercial and the winners will get their commercial aired. The cool part is that you still won’t be taking the time and money to advertise for yourself."
The response from Musk? “Thank you for the lovely letter. That sounds like a great idea. We’ll do it!”
This story is remarkable on so many levels. Direct communication/dialogue between the CEO of a major company and a 'consumer,' the speed at which a decision was made, a culture of actually wanting to listen to the ideas of others, and, most importantly, someone - a 5th grade girl - having the courage to publicly share the idea.
I wanted to share this story because The Innovation Company believes that an innovative culture is one where EVERYONE feels SAFE to share ANY idea with ANY person at ANY time. Seems like that is the case here!