Do you really want to be innovative?

Price Waterhouse Coopers, IBM, and an assortment of other high profile companies have conducted executive surveys over the past few years and all have come to the same conclusion - innovation is a top priorities for companies.  However, The Innovation Company is not so sure companies really want innovation based on what it takes to become that type of organization.

What companies really want are the RESULTS from being innovative.  It is like someone who makes a New Year's resolution.  On January 1 there is commitment and focus.  Then the work begins and poof, the resolutions evaporate.

The ironic thing is that the work related to becoming innovative is actually easier than losing weight, running a road race, or saving or making more money.   Why do we say this?  Check out what we call Our Disclaimer by clicking here.  

​What do you think?