One billion dollars! What if we did this....
1. Ads on school buses
Every morning I see waves of yellow racing up and down streets across the town in which I live. How about if the side of the bus had something like "our schools use iPads" or "we use Google Chromebooks." Did you know that there almost 500,000 school buses in America that travel a combined 5 billion miles a year? In fact, school buses are the LARGEST public transit system in the US. If each bus had an ad worth $1000 a year that is $500 million dollars. How about we ask Google to pay for ALL the ads and the school bus becomes The Google Bus. Then Apple gets ticked and a bidding war starts. Kaching.
2. Ads on postal trucks
Building off the school bus idea, this is an easy one, especially for an organization that LOST $5.5 billion dollars in 2014 (not to mention a lot of mail too....bada bing!) Let's do some math. The US Postal service has over 200,000 vehicles. If each one had an ad for only an average of $1200 a year ($100 a month) that would bring in almost $250 million dollars. Or, better yet, how about Amazon buys ALL the ads for every vehicle.
3. Sponsors for the TSA at airports...at least the shoes.
I am completely serious. If a state university athletic team can get paid by Nike to wear a certain type of sneaker, how about doing the same at the TSA. Again, we have a bidding war and the result is another $250 million dollars.
Before anyone 'yeah buts' these ideas consider that your tax dollars are going to projects like watching shrimp walk on treadmills and video games for parents to help educate them on food fights. Yes, those are actual projects that have been funded.
Personally, I think the three ideas above are just the start!
12/13/2016 01:40:31 pm
When Matt and I flew to Las Vegas, there were ads in the plastic buckets that you put your shoes in! Some one beat you to it!
11/10/2022 08:54:36 am
Per seat dark right for plant fight. Environment mention popular.
Leave a Reply.
Rich Trombetta is the President of The Innovation Company.