My family and I recently took a trip through the Southeastern part of the United States and made a visit to a NASA facility/museum in Huntsville, Alabama. We took a tour and the guide was putting a strong emphasis on NASA's plans to travel to Mars. During a break I privately asked him, "What about Elon Musk and his plans to travel to Mars?" "That's a problem," he replied.
That's when it hit me. What if Elon Musk started doing the work that I was doing? Or how about Amazon or Google? What would happen? Am I ready for that? Think for a moment how only years ago NASA had a monopoly on space travel in the United States and yet now finds itself watching as others plan to travel into space AND make a profit doing so.
The lesson here is that in the world we live in we all need to be ready - no matter what space we play in - for a disruptive change present itself almost without warning. The only way to be ready for such a moment is to constantly be challenging assumptions, questioning conventional thinking, and working to constantly introduce innovative ideas and solutions.
The Elon Musk's, Google's, and Amazon's of this generation are coming to your industry. It is not a question of if, but, rather of when. Will you be ready or will it "be a problem?"
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Rich Trombetta is the President of The Innovation Company.